Head of Brand (m/f/d)

• Lead and develop our brand organisation, including the creative Brand Experience (BX) team through its Team Lead, UX/UI, Content and Front-end, as well as at least two Brand Managers reporting directly to you
• Own and evolve our brand architecture, defining each brand’s role, positioning and patient proposition, and how our brands complement one another and expand into new categories
• Shape our brand strategy across Germany and international markets, establishing clear foundations while allowing for local customer needs and market differences
• Develop and launch new brands and brand extensions, from the initial proposition through to go-to-market execution
• Ensure a consistent, high-quality brand experience across advertising, websites and funnels, CRM, product and treatment experiences, packaging and customer service
• Own consumer and market insights, combining patient research, competitor intelligence and performance data to guide brand, campaign and customer journey decisions
• Make customer happiness your primary measure of success: lead our NPS committee, systematically gather patient feedback and drive prioritised improvements across the customer journey
• Jointly own conversion and retention rates with Marketing, CRM and Product, connecting brand development and customer experience improvements to measurable commercial outcomes
• Drive continuous conversion rate optimisation through research, clear hypotheses, testing and implementation, with your Brand Managers working closely with UX/UI and Front-end
• Identify barriers to purchase and continued treatment, prioritise improvements by expected business impact and work across teams to deliver them
• Build effective briefing, prioritisation, testing and creative review processes that enable fast delivery and high standards, including testing concepts and messaging with patients before scaling
• Manage external agencies, from selection and briefing to quality and cost, and act as the key brand counterpart to Marketing, CRM, Product, Commercial Development and International Growth

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• Bring 8+ years of experience in brand strategy, brand management or a related marketing role, ideally within FMCG, e-commerce, consumer health or a digital business
• Have a track record of building distinctive brand positioning and translating it into campaigns and customer experiences that deliver measurable results
• Have experience leading and developing multidisciplinary teams, including team leads and brand managers
• Bring strong commercial understanding and can demonstrate how your work has improved conversion, retention and sales growth
• Are confident analysing funnel performance, revenue data and customer feedback, translating findings into clear priorities and concrete actions
• Have practical experience with conversion rate optimisation, experimentation and improving digital customer journeys
• Understand how positioning, pricing communication, content, design and user experience influence purchasing decisions and long-term customer loyalty
• Can connect long-term brand building with commercial priorities, making clear decisions on budgets, resources and expected business impact
• Have experience managing multiple brands and adapting them across international markets while balancing consistency with local relevance
• Combine strong creative judgement with analytical thinking and a deep curiosity about customer needs
• Can align and inspire stakeholders across disciplines and seniority levels, constructively challenge decisions and drive improvements across teams
• Bring a hands-on mindset and move comfortably between strategic direction and practical execution in a fast-paced environment
• Are fluent in English; German is a plus