CRM Marketing Automation Manager (m/f/d)

Wellster is the leading European HealthTech platform and at the forefront of the Direct-to-Patient (DTP) revolution, transforming how patients access treatments across Europe. Following the success of our flagship brand GoLighter in the GLP-1 market, we are rapidly scaling across the continent. To support this growth, we are looking for a CRM Automation Manager to take ownership of our lifecycle communication and marketing automation. In this role, you will build and optimise the systems that power our customer engagement across multiple brands, using data, experimentation and automation to create highly effective, personalised communication at scale. You will work closely with our growth, product and data teams to turn insights into impactful CRM strategies that drive measurable business results.

Your tasks would be...

  • owning and optimising workflows in HubSpot across multiple brands
  • planning, setting up and analysing automated campaigns based on key KPIs
  • defining and building dashboards in HubSpot and Looker to monitor email performance and efficiency
  • translating data insights into clear, actionable recommendations
  • driving uplifts through structured A/B tests and customer segmentation strategies
  • identifying, testing and scaling new customer communication channels such as push notifications and WhatsApp
  • collaborating closely with commercial, content, design and BI teams
  • acting as a sparring partner for the technical workflow setup and segmentation topics of our CRM Team Lead

You will fit well, when…

  • you bring 4+ years of professional experience in CRM
  • you have extensive HubSpot expertise, including building technical workflows and deriving insights from data
  • you have a strong understanding of data collection, A/B testing and customer segmentation
  • you possess strong project management and prioritisation skills
  • you are experienced working in agile environments
  • you have excellent analytical abilities, a hands-on mindset and a collaborative, action-oriented way of working
  • you are fluent in English and German
Apply Now

Your Benefits

Wellster works hard to bring many benefits to its employees, ranging from fitness, coaching, discounts and so much more.

Mental health support
Mental health support
Mental health support
Mental health support
Working with professional and fun team
Learning & development allowance
Fitness & Wellster bike club
Public transport allowance
Centrally located offices
Childcare allowance & Kita search support
Working with professional and fun team
Learning & development allowance
Fitness & Wellster bike club
Public transport allowance
Centrally located offices
Childcare allowance & Kita search support

Hear what your future colleague has to say about working at Wellster and the role. Also, feel free to refer to the FAQ for questions.

Working at Wellster is a joy because of the incredible team. Their passion and teamwork turn every challenge into a fun and rewarding opportunity to grow together.

Elizaveta Porseva,

Sr. People Manager

What is the typical hiring process?

After your CV submission, our HR team will get in touch with you. The first call is to get to know the company and the position better; of course, you will get a chance to introduce your ambitious self then. After comes a call with your future Teamlead, which is followed by a case study. The last step is to meet the team and visit one of our locations. Usually. We will always inform you about the next steps during the interviews.

How long is the hiring process?

It will take us a week to get back to you after your CV submission. If everything goes smoothly, the interview processes can be finished in roughly 4-6 weeks.

What is it like to work at Wellster?

Tough question. We’ve asked some colleagues to describe their experience with songs. Some of the answers were: Rolling in the Deep, Oh Happy Day, Show must go on and Eye of the Tiger. What does it mean? We don’t know, we just know that people love it here :)

What language do people speak at Wellster?

Official language of the company is English. We operate so far only on the German Market - so some people/departments must speak German. All the other languages are super welcome to join “the most prevailing language” contest :)

What if I want to see more?

You are welcome to join our Linkedin page to check out News and Announcements.

What if I have more questions?

You can text me at career@wellsterhealth.com

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