(Senior) International Marketing Manager (m/f/d)

GoLighter is scaling rapidly across Sweden, Denmark, and Finland. We are looking for a dedicated, hands-on marketing professional to drive our regional growth and serve as the central marketing resource for our Nordic Success Team.

You will take end-to-end ownership of Nordic marketing—from independently building and launching performance campaigns to coordinating multi-channel product rollouts. This role is ideal for a proactive builder who enjoys creating structures from scratch and combines strategic thinking with a strong numerical mindset.

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Your tasks would be...

  • Take full ownership of marketing activities and commercial results across Sweden, Denmark, and Finland
  • Independently build, launch, manage, and optimize Google Ads and Meta campaigns
  • Own the operational execution and performance of SEA and Paid Social activities
  • Collaborate closely with the Team Lead Performance Marketing and the Vice President of Commercial Development to ensure regional expansion plans and KPIs remain on track
  • Develop and execute high-impact pre-selling, lead-generation, and product-launch sequences for our upcoming portfolio, including the Wegovy® Pill pipeline
  • Identify untapped growth opportunities, channels, audiences, and campaign approaches
  • Formulate creative hypotheses, run rapid experiments, analyze results, and continuously improve performance
  • Monitor and optimize key growth metrics such as CAC, AOV, LTV, conversion rates, and overall funnel performance
  • Work closely with our internal Business Intelligence team to identify trends and translate data into actionable measures
  • Plan and launch TV and out-of-home campaigns across the Nordic markets
  • Select, brief, coordinate, and manage external agencies while maintaining clear control over ROI, performance, and commercial outcomes
  • Coordinate multi-channel product rollouts and ensure consistent execution across digital and offline touchpoints
  • Build scalable marketing processes, guidelines, and structures for the Nordic region

You will fit well, when…

  • You have 3 to 5 years of proven experience in fast-scaling digital marketing roles
  • You have worked in e-commerce, digital health, D2C, subscription-based businesses, or similarly fast-paced environments
  • You have direct experience scaling marketing campaigns in Sweden, Denmark, and Finland
  • You understand Nordic market dynamics, regional differences, and local customer behavior
  • You have strong hands-on expertise in SEA and Paid Social, particularly Google Ads and Meta
  • You are comfortable working directly within advertising platforms and managing campaigns independently
  • You have experience planning and executing TV marketing campaigns
  • You have successfully managed external agencies with a clear focus on measurable commercial results
  • You can develop strategic expansion plans while remaining deeply involved in operational execution
  • You have a highly analytical mindset and confidently work with performance data, dashboards, budgets, and business KPIs
  • You take ownership of business outcomes rather than focusing only on individual tasks
  • You proactively create briefs, processes, and solutions instead of waiting for detailed instructions
  • You enjoy building new markets, testing new ideas, and working in a fast-paced environment
  • You are fluent in English
  • Professional proficiency in Swedish, Danish, or Finnish is a strong advantage
Apply Now

Your Benefits

Wellster works hard to bring many benefits to its employees, ranging from fitness, coaching, discounts and so much more.

Mental health support
Mental health support
Mental health support
Mental health support
Working with professional and fun team
Learning & development allowance
Fitness & Wellster bike club
Public transport allowance
Centrally located offices
Childcare allowance & Kita search support
Working with professional and fun team
Learning & development allowance
Fitness & Wellster bike club
Public transport allowance
Centrally located offices
Childcare allowance & Kita search support

Hear what your future colleague has to say about working at Wellster and the role. Also, feel free to refer to the FAQ for questions.

Working at Wellster is a joy because of the incredible team. Their passion and teamwork turn every challenge into a fun and rewarding opportunity to grow together.

Elizaveta Porseva,

Sr. People Manager

What is the typical hiring process?

After your CV submission, our HR team will get in touch with you. The first call is to get to know the company and the position better; of course, you will get a chance to introduce your ambitious self then. After comes a call with your future Teamlead, which is followed by a case study. The last step is to meet the team and visit one of our locations. Usually. We will always inform you about the next steps during the interviews.

How long is the hiring process?

It will take us a week to get back to you after your CV submission. If everything goes smoothly, the interview processes can be finished in roughly 4-6 weeks.

What is it like to work at Wellster?

Tough question. We’ve asked some colleagues to describe their experience with songs. Some of the answers were: Rolling in the Deep, Oh Happy Day, Show must go on and Eye of the Tiger. What does it mean? We don’t know, we just know that people love it here :)

What language do people speak at Wellster?

Official language of the company is English. We operate so far only on the German Market - so some people/departments must speak German. All the other languages are super welcome to join “the most prevailing language” contest :)

What if I want to see more?

You are welcome to join our Linkedin page to check out News and Announcements.

What if I have more questions?

You can text me at career@wellsterhealth.com

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